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Data-Driven Transformation
Digital maturity, process mapping, AI readiness, automation, funding readiness and implementation governance for production and service SMEs.
Explore Data-Driven TransformationEvidence-based digital transformation and research
Data-driven transformation. From research to implementation.
We help production and service SMEs design, fund, deploy and measure digital change - as one coordinated process.
See how the system worksWhy transformation fails
Transformation fails when its elements are disconnected.
Technology alone does not create measurable change. Effective transformation requires evidence, process understanding, customer insight, technology choices, implementation governance and post-change measurement. Grupa WW connects these elements into one coordinated path from diagnosis to result.
Fragmented approach
- Tool purchase
- One-off campaign
- Isolated website redesign
- Disconnected reports
- No measurement model
GWW approach
- Evidence and diagnosis
- Business case and roadmap
- Digital and AI design
- Implementation coordination
- Validation and measurement
Operating model
One team coordinates the entire transformation.
One GWW team coordinates each project. Around your challenge we assemble the right mix of researchers, strategists, digital experts, implementation teams, accessibility specialists, content teams and data partners. The result is not a collection of services. It is one coherent transformation project.
Research
Customer Experience
Marketing Knowledge
Digital Implementation
Accessibility
AI Readiness
Applied R&D
Content Intelligence
GWW
The coordination point
Measured transformation
One result
Project Governance
What we do
Four areas of expertise working as one process.
Each project combines these four areas in a different way. This structure organises the work without turning the offer into a catalogue of isolated services.
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Marketing Knowledge
Marketing as a structured knowledge system: analytics, search, content intelligence, automation and market understanding for better business decisions.
Explore Marketing Knowledge
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Customer Experience Intelligence
CX research, mystery shopping, journey mapping, UX, accessibility experience and operational recommendations that turn customer evidence into change.
Explore Customer Experience
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Applied R&D
Research design, panels, data analysis, prototype validation, evaluation and research-to-market support for evidence-based innovation.
Explore Applied R&DGWW Transformation System
From evidence to measurable change.
The GWW Transformation System connects diagnosis, business logic, funding readiness, digital design, implementation coordination and measurement.
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Research & Evidence
Understand the market, customer, process and data reality before making decisions.
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Strategy & Business Case
Translate evidence into priorities, scope, risks and business logic.
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Funding & Readiness
Prepare transformation concepts for decision-making, budgeting or grant discussions.
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Digital & AI Design
Define technology, automation, AI and accessibility requirements.
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Implementation Coordination
Coordinate people, vendors, milestones, responsibilities and acceptance rules.
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Validation & Measurement
Measure outcomes, adoption, customer impact and post-change performance.
Selected offer modules
We start with your business problem, not a service package.
GWW-level projects are scoped through consultation, starting from the challenge you bring.
Digital Transformation Readiness
Digital maturity diagnosis, process mapping and a prioritised change roadmap.
TransformationDiscuss this need
Grant-ready Project Pack
Transformation concepts prepared for budgeting, decision-making or grant discussions.
TransformationDiscuss this need
Marketing Knowledge Audit
Assess whether marketing supports business decisions, knowledge and sales.
Marketing KnowledgeDiscuss this need
AI-ready Content & Search Strategy
Content architecture and search visibility designed for AI-mediated discovery.
Marketing KnowledgeDiscuss this need
Customer Experience Intelligence
CX audits and journey research that turn customer evidence into operational change.
Customer ExperienceDiscuss this need
Mystery Online / Shopper / Calling
Structured mystery research across digital, in-person and phone touchpoints.
Customer ExperienceDiscuss this need
Digital Accessibility & Inclusive CX
WCAG-aligned audits and inclusive experience design across products and content.
Customer ExperienceDiscuss this need
Research & Development Support
Research design, panels, prototype validation and evaluation for innovation projects.
Applied R&DDiscuss this need
Digital PMO / Implementation Supervision
Vendor coordination, milestones, acceptance rules and implementation governance.
TransformationDiscuss this need
Digital Skills & AI Training
Practical AI and digital capability training for management and operational teams.
TransformationDiscuss this need
Industries
Who we help.
Production SMEs
Manual processes, fragmented systems, weak data flow, automation needs, funding readiness and AI opportunities.
Service SMEs
Customer journey complexity, digital sales, service standards, data quality, automation and marketing knowledge.
Selective sectors
E-commerce, healthcare, education, public sector and non-profit projects when the work requires GWW-level coordination across research, CX, accessibility, AI, digital implementation or transformation governance.
Ecosystem partners
Specialist companies within the GWW group.
GWW works with a small group of specialist companies and partner brands, connected through ownership, management or expert cooperation. Each leads one area of work. Grupa WW keeps the client relationship and project responsibility.
Fast Solutions
Market research & fieldwork
Quantitative and qualitative market research, mystery shopper programmes and fieldwork for SMEs, corporations and public institutions.
Gabriela Nalepa
Grupa WW GovTech
Public-sector accessibility
Digital accessibility audits, training and support that help public administration meet Poland's accessibility law.
Elżbieta Rachtan
SAT
Accessibility technology
An automated platform that audits websites and apps against WCAG, ADA and EN 301 549, then guides the fix.
Tomasz Wysocki
Pagepress
Web & digital implementation
Websites, online stores and web/mobile applications - designed, built and supported end to end.
Konrad Rzepka
eMedialni
Marketing knowledge
Social media, SEO, paid media and marketing automation, run as Grupa WW's in-house marketing brand.
Michał Nieroda
Ecosystem
How our specialists work together.
Grupa WW brings in specialist companies, experts and partners when a project requires specialised research, digital implementation, content, accessibility, public-sector or international data expertise.
- The coordination point GWW One contract, one governance - the right experts assembled for each challenge.
- Research & CX Qualitative and quantitative studies, journey diagnostics Fast Solutions
- International research panels Cross-market respondent access and fieldwork
- Marketing knowledge Category, brand and communication expertise eMedialni
- Digital implementation Web, product and platform delivery teams Pagepress
- Content intelligence Editorial systems, SEO and content operations eMedialni
- Accessibility technology WCAG audits, assistive tech and inclusive design Grupa WW GovTech SAT
- Public sector, cyber & digital skills Programmes for administration and education Grupa WW GovTech
Case studies
See how we turn problems into measurable results.
Each case study should show the business challenge, evidence, decision, implementation model, teams involved and measurable effect.
From fragmented process to transformation roadmap
- Problem
- Diagnosis
- Implementation model
- Measured outcome
Some projects may be anonymised due to strategic or contractual confidentiality.
Insights
Insights on transformation, AI, CX and research.
Data-driven digital transformation – how is it different from ordinary digitisation?
The most expensive mistake in digitisation is not necessarily choosing the wrong technology. Sometimes it is efficiently moving a process into a new system…
Contact
Tell us what needs to change.
We will help you identify whether your challenge requires research, a transformation diagnosis, a funding-ready concept, an implementation roadmap or a full coordinated project.